Well, it's a true statement. However, a lot of internet marketers look past one HUGE aspect of email marketing that is even more important than making sales and generating revenue.
What aspect would that be?
You build a list so you can communicate with your readers and fans and have a real way to keep in touch with them.
You should think of it like a family to be honest. Why wouldn't your list be like your family? They are loyal readers of your blog, viewers of your YouTube videos, buyers of your products, etc.
You should treat them like family and build a relationship with them. That's what it's all about. You can't just think of your list like a money machine and that's it.
If all you do is sell to them, you will quickly burn out your list and that will be the end of that. However, if you build and nurture a real relationship with the people on your list, they will thank you for it and be loyal to you for years to come!
It's a win-win for everyone. At the end of the day, you should be offering VALUE to your list. Be nice to them, offer them cool free stuff, give back to them like they have always given to you.
After all, the law of attraction states that in giving it is how we truly receive.
Hope this helps. Share this forward!